ATS electro lube
Hello,
Treatment by BRAD COLman
Innovation. Precision.
Legacy.
You know when something just clicks? When you see a brand and suddenly, you get it? That’s what we’re here to create.
ATS Electro-Lube products might not turn heads at first glance, but that’s where the magic comes in—we’re going to take people on a journey, one that highlights the innovation, craftsmanship, and legacy that built this company.
In a world of short attention spans, we want to deliver stunning visuals that make an impact. This treatment explores bold concepts, backed by powerful imagery, designed to ignite curiosity, elevate brand awareness, and, most importantly, tell the story of who you are at your core.
1
Introduction
A cluttered bench. A spark of genius. The began here.
1975.
Revoultion
2
The beginning
( Tony ) Orlitzky
3
The beginning
Anton
4
The beginning
From that spark
Innovation at scale. Built on dreams, perfected by grit
5
innovation
- BOOM.
6
Family legacy
A family’s DNA? and
Passing the torch. Refining the craft.
generations.
Gears,
grease,
7
Family legacy
Going
3'rd
Fourth.
Generation
8
automation
The started it.
We’re rewriting the rules. No friction. No limits
LUBER™
ELECTRO -
9
Community support
Machines move industries.
We move
Machines move industries.
We move
communities.
Giving back isn’t just important—it’s essential. Strong communities create strong businesses, and real success is measured by the lives we uplift. Whether through support, mentorship, or simply showing up, we believe that when we give, we all grow together.
10
Community support
11
the Closing
Powering Progress, Since 1975.
A.T.S. Electro-Lube.
12
reference
Reference
13
reference
Reference
14
the Closing
13
Wrap up
6. Closing scenes
1. The Beginning
2. Innovation
3. Family Legacy
4. Automation
5. Community Support
1975. A cluttered bench. A spark of genius. The revolution began here.
From that spark—BOOM. Innovation at scale. Built on dreams, perfected by grit
A family’s DNA? Gears, grease, and generations. Passing the torch. Refining the craft.
The ELECTRO-LUBER™ started it. Today? We’re rewriting the rules. No friction. No limits.
Machines move industries. We move communities.
This isn’t just a company. It’s a legacy in motion.
Thank you!
Of course, it’s such early days, the above is just first thoughts trying to describe how I see the tonality and feel. Shots, music suggestions, performance notes… We can riff together as a team and refine all of this, knock it around and punch it up. Lets get into your head and deliver a campaign that hits all the right notes and sends this legacy piece out into the world in a way that will turn the heads of all clients & competition.
I’ve definitely gone down a bit of a wormhole here—but it’s such a cool idea, I had to get it out. This treatment is just the beginning, ready to be refined with voiceover and sharp audio bites. And honestly? I’m loving it. This is my wheelhouse—crafting short, punchy, visually striking films. The kind that hit hard, tell a story fast, and leave an impact. Think rich textures, seamless macro transitions, wide-angle lenses, cinematic lighting, shallow depth of field, dynamic camera moves, and clever framing. Genuine performances that feel real. I could go all day.